So it should perhaps come as no surprise to anyone that Interpreter is actually airing commercials for the "Witnesses" movie during the FAIR Conference. See for yourself:
Ha ha ha! "Very little reason to hurry with the trailer"? Yeah right! It *needed* to be done for the FAIR Conference, because where else are they going to be able to target their core viewing audience? Make no mistake: the crappy "trailer" that was screened earlier in the year--i.e., the one with the "Street Fighter POW!" sound effect, the one we all made fun of, was their *tester.* They floated it out there to see how we'd react to it, and now they've "re-tooled." Hopefully someone posts it online ASAP, so we can see how they've "adjusted."Sic et Non wrote:During the three days of the conference, various “commercials” from the co-sponsoring organizations will be shown at intervals. The Interpreter Foundation has three. Each will be shown at least once daily. One of them, approximately 3.5 minutes long, includes a provisional poster image and a provisional movie trailer for our Witnesses theatrical film. (Since, thanks to the coronavirus, the premiere of the film will now not be occurring until the spring or the summer of 2021, there’s been very little reason to hurry with the trailer; there have been precious few theaters in which to show it and very few theater-goers to whom to show it. But Brandon Purdie and his associates went the extra mile to get it to us in time for FairMormon.)
But isn't that absolutely nuts? I.e., that they are actually forcing the FAIR Conference-goers to watch freaking commercials for 'Interpreter'? I thought I had seen it all with them carefully trying to dodge accusations of "priestcraft," and yet here they are in full-on Don Draper mode? It just goes to show what extraordinary times we are living in, I suppose.
Believe it or not, it actually gets even better:
Hey, I want to see the film. Also, no: I won't go see it in the theater. This is a strictly "once it's on TV" sort of deal for me. Though I grant there may be some weepy, starry-eyed types at the conference who feel that this is one of those movies that simply "must be experienced on the big screen." Then again, you sort of have to demand big-time special effects for that sort of thing. So, if there is no candid handling of the supernatural elements, then there is really no need for theatrical release.Daniel Peterson wrote:I recorded a voice-over for that commercial just this morning, and these are the golden words that I spoke:
I’m going to show you a piece of “key art” along with a potential trailer for the Interpreter Foundation’s forthcoming Witnesses theatrical film, which is part of a larger ensemble of related projects. You’re the first audience to see these.
I hope that your interest was piqued by these materials. I hope that they made you want to go see the film in a theater when the coronavirus permits its release.
If you would like to have the film shown in your area, please contact us at
[special dedicated email address that I’m not inclined to publicize here just yet]
and we’ll try to make that happen.
Quite amusing that he's "not inclined to publicize" the email address for his distributor. Right: because he knows we'll see it. And, anyways, he elsewhere provided the link to his distributor's website. This is a distributor for a number of the films that might be said to constitute a "Mormon Cinema": features like Once I Was a Beehive, We Love You, Sally Carmichael, and Meet the Mormons. Bear in mind that Dr. Peterson has said repeatedly that he finds "Mormon Cinema" embarrassing. So, then, why did he team up with one of its principal purveyors? I guess the idea is that his film is going to save the entire genre?
In any event, there's also this:
More "Witnesses," in other words. So it's a "total saturation" campaign that they're going with here. Very interesting. I mean, I'm sure that a lot of the FAIR Conference attendees will see the film. Whether they choose to do so in a theater or not seems merely academic at this point. That being said, the way that the "Witnesses" movie is apparently dwarfing everything else that's going on is troubling. I think that we are seeing egotism, hubris, and priestcraft sneaking into the conference in a way that would make a whole lot of General Authorities very uncomfortable.Sic et Non wrote:I also recorded my 2020 FairMormon remarks this morning, entitled “The Witnesses: Variety and Complexity.” The first five minutes or so of my presentation actually consist of three brief clips from the Witnesses film. It also includes still images from the movie. (Thanks to Mark Goodman, James Jordan, and Russell Richins for those materials.)