I certainly don't wish to be boxed into the claim that Jesus (as distinct from his movement, a distinction that I must underline) was an apocalyptic preacher and nothing else. I am saying that he was primarily an apocalyptic preacher, and that any other interest I think must be seen in light of that fact. The responses I see invoke the movement, either suggesting some other appeal than apocalyptic fervor for contemporaries on the one hand, or emphasizing that later tradition's focus on what are supposed to be Jesus's teachings constitute at least equally strong evidence of what he taught. One can see the circularity of the latter (that is the nature of the problem!), yet both concerns are connected in that they are focusing not on Jesus but on the people who responded to him. I think that is fair, since all we have are records written by people who responded to him, but there is a still a Jesus there to get at, if only in very broad terms.
Rather than address every point that has been individually, I should like to explain what my position is. I apologize for being long about it, but I hope to show that my position is not a casual one but rather comes from trying to make sense of the evidence I see.
There is something to tradition, then, but the question is: which tradition? Consider the Christology of the gospels. The earliest (Mark) has Jesus as a messiah but still a human being, which Matthew follows but with a great deal more emphasis on his Jewishness. Luke makes him a son of God in a very literal sense, and with John, the latest gospel, he becomes God himself. One can see in this a kind of literary apotheosis, especially by comparing the confession of Peter at Caesarea Philippi. In Mark (likely the earliest), this occurs just after just after Jesus heals a blind man by spitting in his eyes:
Mark 8.27-9.1 wrote:And Jesus went out, and his disciples, into the towns of Caesarea Philippi: and by the way he asked his disciples, saying unto them, Whom do men say that I am?. And they answered, John the Baptist; but some say, Elias; and others, One of the prophets.And he saith unto them, But whom say ye that I am? And Peter answereth and saith unto him, Thou art the Christ [=messiah]. And he charged them that they should tell no man of him.
And he began to teach them, that the Son of man [=a messianic title] must suffer many things, and be rejected of the elders, and of the chief priests, and scribes, and be killed, and after three days rise again. And he spake that saying openly. And Peter took him, and began to rebuke him. But when he had turned about and looked on his disciples, he rebuked Peter, saying, Get thee behind me, Satan: for thou savourest not the things that be of God, but the things that be of men. And when he had called the people unto him with his disciples also, he said unto them, Whosoever will come after me, let him deny himself, and take up his cross, and follow me. For whosoever will save his life shall lose it; but whosoever shall lose his life for my sake and the gospel's, the same shall save it. For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Or what shall a man give in exchange for his soul? Whosoever therefore shall be ashamed of me and of my words in this adulterous and sinful generation; of him also shall the Son of man be ashamed, when he cometh in the glory of his Father with the holy angels. And he said unto them, Verily I say unto you, That there be some of them that stand here, which shall not taste of death, till they have seen the kingdom of God come with power.
Here is the beginning of our answer the significant question raised by our eloquent dean, Professor Gadianton: what attracted people? Those closest to Jesus report that he had the reputation of an apocalyptic figure like Elijah (whose return is still alluded to at every seder even today) or an apocalyptic preacher like John the Baptist, whose teaching as recorded by the gospels is that god's wrath is soon to visit the unrepentant in a blaze of death. That teaching finds a parallel at the end of the quotation, complete with a messianic title. Note too his thought pattern of inverted expectations and paradox: deny yourself, lose your life to find it, lose your soul if you gain possession of the world, and so on. This is the kind of rhetoric that I think Jesus's attitude towards the poor must be seen: the world will hate the messiah, so whom the world hates, the messiah loves. But that is not because the messiah has a special message of hope or love but because he has a special hatred for this present world. Here is the gospel writer's chance to record whatever he wanted readers to know about Jesus's contemporary reputation, yet I don't see any hint that Jesus is extolled as a great ethical teacher, a champion of the poor, a social reformer. He may have been those things, but if he was, they weren't what made him notable to people who had enough interest in it all to become Mark's readers (to say nothing of Mark himself). The main question seems to be: just what kind of messiah is this? The proleptic reference to the cross (Jesus hadn't carried a cross at this point in the narrative) gets at the core of Christianity, the thing that defines it for itself and divides from other religious groups (especially, in this period, Judaism): namely, the meaning of Jesus's death. It was already the main issue when Mark was being written. Clearly, they didn't expect his death and were already trying to construct some sense out of the heap of apocalyptic tropes and gestures made by Jesus while he was alive. As the last line of this quote shows, the sense Mark makes out of that for his community of readers is that he still expected Jesus to come as the messiah, and that soon.
Consider the parallel in a later gospel:
Matthew 16.13-28 wrote:When Jesus came into the coasts of Caesarea Philippi, he asked his disciples, saying, Whom do men say that I the Son of man am? And they said, Some say that thou art John the Baptist: some, Elias; and others, Jeremias, or one of the prophets. He saith unto them, But whom say ye that I am? And Simon Peter answered and said, Thou art the Christ, the Son of the living God. And Jesus answered and said unto him, Blessed art thou, Simon Barjona: for flesh and blood hath not revealed it unto thee, but my Father which is in heaven. And I say also unto thee, That thou art Peter, and upon this rock I will build my church; and the gates of hell shall not prevail against it. And I will give unto thee the keys of the kingdom of heaven: and whatsoever thou shalt bind on earth shall be bound in heaven: and whatsoever thou shalt loose on earth shall be loosed in heaven. Then charged he his disciples that they should tell no man that he was Jesus the Christ. From that time forth began Jesus to shew unto his disciples, how that he must go unto Jerusalem, and suffer many things of the elders and chief priests and scribes, and be killed, and be raised again the third day. Then Peter took him, and began to rebuke him, saying, Be it far from thee, Lord: this shall not be unto thee. But he turned, and said unto Peter, Get thee behind me, Satan: thou art an offence unto me: for thou savourest not the things that be of God, but those that be of men. Then said Jesus unto his disciples, If any man will come after me, let him deny himself, and take up his cross, and follow me. For whosoever will save his life shall lose it: and whosoever will lose his life for my sake shall find it. For what is a man profited, if he shall gain the whole world, and lose his own soul? or what shall a man give in exchange for his soul? For the Son of man shall come in the glory of his Father with his angels; and then he shall reward every man according to his works. Verily I say unto you, There be some standing here, which shall not taste of death, till they see the Son of man coming in his kingdom.
(I bold the significant differences)
Mark had mentioned the prophets—but which prophets did people have in mind? According to Matthew, the prophet who prophesied Jerusalem's destruction (which happened again in 70 with Roman rather than Babylonian arms, a fact which leads to a post-70 dating). We get the same stuff as in Mark, but the additions are significant about what people thought about Jesus. People were now saying that he founded a sect (translated as "church" here but
ekklēsiā should more neutrally be "community") which had claimed the authority to offer opinions on matters of Judaic law ("bind" = forbid and "loose" = permit in Mishnaic terminology; it has nothing to do with the LDS conceptions of sealing).
Mark had alluded to Jesus's death on the cross, but now we get a resurrection preceding the coming of the messiah, and he is now explicitly called god's son (the meaning of that is complex and contentious). The people who read this were at least a part of the second and third generations of Christians. To the extent that Matthew's version reflects what people were saying about Jesus during his lifetime, the only significant difference from Mark is that people saw in him a resemblance to Jeremiah, who had prophesied destruction. To the extent that this passage reflects the later community for whom it was written, they are still concerned with the nature of Jesus as a messiah, but they had also the added concern about their group's relationship with the wider culture of Judaism. I don't see Jesus's appeal being primarily his social message except that, again, the wider society is sinful and terrible.
The only hint I see is the new detail that Jesus will judge people for their good works when he returns as the messiah. Presumably, that would include adherence to some of Jesus's ethical sayings, although he hardly offers any detailed instructions: don't EVER have a sexual thought about a woman not one's wife, don't call people names, love your enemies...but you also get this kind of teaching in other Jewish sects of the time, so it doesn't explain why anyone would join Jesus's sect and not those others. And even then, this is still all wrapped up in an expectation that the end will be here any day now; some of the people in Jesus's group would still be alive at his return according to Matthew, so if you were part of that second or third generation and you'd just witnessed the gruesome finale to the Jewish revolt against Rome, you'd not be without justification in expecting that return soon.
The next parallel, in Luke, has the core of Mark but has some differences from Matthew, mostly omissions of matters that had been (and probably still were when Luke was written) of particular concern for Jewish followers of Jesus but not the (likely) non-Jewish audience of Luke: gone are the interest in Jewish law, the reference to Jeremiah, and the claim that Jesus will judge good works (perhaps reflecting Paul's influence?):
Luke 9.18-27 wrote:And it came to pass, as he was alone praying, his disciples were with him: and he asked them, saying, Whom say the people that I am? They answering said, John the Baptist; but some say, Elias; and others say, that one of the old prophets is risen again. He said unto them, But whom say ye that I am? Peter answering said, The Christ of God. And he straitly charged them, and commanded them to tell no man that thing; Saying, The Son of man must suffer many things, and be rejected of the elders and chief priests and scribes, and be slain, and be raised the third day. And he said to them all, If any man will come after me, let him deny himself, and take up his cross daily, and follow me. For whosoever will save his life shall lose it: but whosoever will lose his life for my sake, the same shall save it. For what is a man advantaged, if he gain the whole world, and lose himself, or be cast away? For whosoever shall be ashamed of me and of my words, of him shall the Son of man be ashamed, when he shall come in his own glory, and in his Father's, and of the holy angels. But I tell you of a truth, there be some standing here, which shall not taste of death, till they see the kingdom of God.
What remains, though, is the apocalyptic core: the world will end soon when Jesus, god's messiah who has been killed and was resurrected, will return to the accompaniment of god's glory and angels. For Luke's initial audience, it was probably still believable that some old-timer had been a child within earshot of Jesus (a not uncommon way of thinking in early Christian literature because it helped to establish or invent apostolic continuity; cf. Ignatius and John). But again, here is a chance for a late gospel writer to embellish or at least expand the picture; he has inherited a narrative device (Jesus asks the question, "who do people say that I am?" and gets an answer) but instead of doing that, instead he largely follows the script that goes back to Mark. That tells me that people had a certain expectation about how Peter answered that question in the first instance, and his answer was not that people said Jesus offered hope of better way to live with each other but that Jesus was an apocalyptic messiah who was any day now going to return with great spectacle and celestial fanfare. That is clearly what Luke's community of Christian readers/listeners expected.
It is worth asking why Luke didn't add anything Jesus's social message or ethical teaching, because it's not as if he couldn't. He was bound by audience expectations to a degree, but John, the latest gospel to be written, does show a significant departure, perhaps reflecting a totally new or at least different set of expectations among certain Christians:
John 6.67-7.1 wrote:From that time many of his disciples went back, and walked no more with him. Then said Jesus unto the twelve, Will ye also go away? Then Simon Peter answered him, Lord, to whom shall we go? thou hast the words of eternal life. And we believe and are sure that thou art that Christ, the Son of the living God. Jesus answered them, Have not I chosen you twelve, and one of you is a devil? He spake of Judas Iscariot the son of Simon: for he it was that should betray him, being one of the twelve. After these things Jesus walked in Galilee: for he would not walk in Jewry, because the Jews sought to kill him.
What I bold here is the only point of similarity that John has with the others. It is completely shorn of its apocalypticism except for the title (Christos = messiah), but it's not clear that John even knew what it meant. Jesus here is a sage ("thou hast words of eternal life") but he is not a sage of social justice, at least not for the community of Christians who were John's readers.
If Jesus's social message were so characteristic (rather than incidental), why isn't anyone reported as interested in it? Gospel writers record people's reactions to Jesus, and that reaction was chiefly centered on his miracle-working and his apocalypticism in the synoptics and on his Christological message in John, where the concept of messiah has taken on a completely new meaning.
We could also ask about 1 Thessalonians, which vies with Galatians for being the earliest Christian writing of any kind. Given that letters are always responses to a particular circumstance or set of them, perhaps it wouldn't be fair to expect them to reveal anything general about how people in the late 40s or early 50s were talking about Jesus as either an apocalyptic messiah figure or a social reformer or something else. Still...
There was clearly some apocalyptic anticipation in Thessalonica, as evidence by 1 Thessalonians 1.8-10, 2.19-20, and 3.11-13:
Paul wrote:For from you sounded out the word of the Lord not only in Macedonia and Achaia, but also in every place your faith to God-ward is spread abroad; so that we need not to speak any thing. For they themselves shew of us what manner of entering in we had unto you, and how ye turned to God from idols to serve the living and true God; And to wait for his Son from heaven, whom he raised from the dead, even Jesus, which delivered us from the wrath to come....For what is our hope, or joy, or crown of rejoicing? Are not even ye in the presence of our Lord Jesus Christ at his coming? For ye are our glory and joy...Now God himself and our Father, and our Lord Jesus Christ, direct our way unto you. And the Lord make you to increase and abound in love one toward another, and toward all men, even as we do toward you: To the end he may stablish your hearts unblameable in holiness before God, even our Father, at the coming of our Lord Jesus Christ with all his saints.
That bit about "loving one another" may perhaps be a reference to Jesus's saying recorded in John 13 ("love one another as I have loved you"). True, that gospel probably hadn't been written yet, but the occurrence here might show that it was an earlier saying among Christians. Even so, Paul doesn't attribute it to Jesus, and all it would show is that Jesus did offer some apparently moving but substantively vague advice about interacting with other people. It was also not original to Jesus and goes back Leviticus (19.18: "Thou shalt not avenge, nor bear any grudge against the children of thy people, but thou shalt love thy neighbour as thyself: I am the LORD").
Now, the community at Thessalonica consisted of mostly non-Jews, but it seems that, despite this unfortunate theological handicap, they were quite taken with apocalypticism, as well. In fact, they were so taken with it, that they started to worry when people in their community were dying from natural causes and were thus not able to witness the return of Christ. And of course, being Greeks, they may not have believed in an afterlife, so this presented a bit of problem for Paul's teaching, which is one of the reasons he writes the letter—"weren't we all supposed to see this resurrected messiah coming soon?" Paul answers at 4.13-5.11:
Paul wrote:But I would not have you to be ignorant, brethren, concerning them which are asleep, that ye sorrow not, even as others which have no hope. For if we believe that Jesus died and rose again, even so them also which sleep in Jesus will God bring with him. For this we say unto you by the word of the Lord, that we which are alive and remain unto the coming of the Lord shall not prevent them which are asleep. For the Lord himself shall descend from heaven with a shout, with the voice of the archangel, and with the trump of God: and the dead in Christ shall rise first: Then we which are alive and remain shall be caught up together with them in the clouds, to meet the Lord in the air: and so shall we ever be with the Lord. Wherefore comfort one another with these words.But of the times and the seasons, brethren, ye have no need that I write unto you. For yourselves know perfectly that the day of the Lord so cometh as a thief in the night. For when they shall say, Peace and safety; then sudden destruction cometh upon them, as travail upon a woman with child; and they shall not escape. But ye, brethren, are not in darkness, that that day should overtake you as a thief. Ye are all the children of light, and the children of the day: we are not of the night, nor of darkness. Therefore let us not sleep, as do others; but let us watch and be sober. For they that sleep sleep in the night; and they that be drunken are drunken in the night. But let us, who are of the day, be sober, putting on the breastplate of faith and love; and for an helmet, the hope of salvation. For God hath not appointed us to wrath, but to obtain salvation by our Lord Jesus Christ, Who died for us, that, whether we wake or sleep, we should live together with him. Wherefore comfort yourselves together, and edify one another, even as also ye do.
Even outside the gospels and even among non-Jews, you can see what message appealed to people: followers of Jesus the messiah (however they interpreted that) will be spared the destruction of the unbelievers at his return. You can't get more apocalyptic than that, and that is what seemed to attract people, not the social message. Paul does have a lot to say about how Christians in the communities he wrote to should behave, but he doesn't ground it in any putative ethical or social teachings of Jesus, which is an interesting fact in its own right. Consider a passage from Galatians, also very early, where Paul tells the Galatians about his meeting, or confrontation rather, with the leaders of the Christians in Jerusalem. The main issue there, of course, was the increasing tension between the old Jewish followers of Jesus and the influx of non-Jews into the movement. Circumcision and dietary laws were the main issues, but there is an interesting detail here (2.9-11):
Paul wrote:And when James, Cephas, and John, who seemed to be pillars, perceived the grace that was given unto me, they gave to me and Barnabas the right hands of fellowship; that we should go unto the heathen, and they unto the circumcision. Only they would that we should remember the poor; the same which I also was forward to do. But when Peter was come to Antioch, I withstood him to the face, because he was to be blamed.
I would translate that bolded part a bit differently: "Only they would that we should remember the poor, which very thing (
auto touto) I had already been eager to do." The verb tense used in the relative clause (
espoudasa) and the tense of the infinitive dependent on it (
poiēsaiare both aorist, so this was not an intention for the future (otherwise we would have had an imperfect verb with a present infinitive) but something already done, or something that was generally true about Paul at any point in time (although in that case I would expect a present infinitive with the aorist verb, but oh well). In other words, what Paul is saying is that he didn't need that sort of advice from Peter: he knew already to take care of the poor. After all, as he had already bragged about earlier in the same letter, he was more Jewish than any of them, and care for the poor was part of Jewish ethics in general. It's not as if Jesus were the first person in the Jewish tradition (or any other) to exhort people to care for the poor (if he indeed did so, which seems not an unsafe assumption, although in most instances they serve as a foil against someone Jesus doesn't like or to serve a point he wants to make; he doesn't make general statements about kindness toward the poor because just about everybody already thought way—what Jesus did was show them their hypocrisy). In any case, Paul's aside implies that he didn't need to hear this from Peter and company, and since he couldn't have heard it from Jesus himself (at least, he left no record of any conversation with Jesus to that effect), then it is safe to assume that he did not see in this an idea particularly associated with Jesus.
I have no wish to make the erroneous claim that Jesus was uninterested in the poor or that he didn't put great value on poverty, especially as an antidote to the corrupting influence of wealth. His sayings are too well known for such a claim to be entertained. But they are so well known now that they have obscured what people thought Jesus's primary message was, both contemporaries who saw him and later communities of Christians. The handful of verses trotted out every election year (for example) have to be seen in some kind of context, as does the incident discussed in the OP. A handful of verses about poverty have become the stand-in for the gospels as a whole largely because the central issue addressed by the gospels and indeed the New Testament as whole is the nature of Jesus, which nobody thinks or cares about anymore—even Christians hardly talk about it—but Jesus’s few references to the poor are easily digestible and not controversial because they align with sentiments about the poor that are quite general and thus not characteristic of Jesus. Such theological indifference was not always the case. On this, tradition is on my side, because how one thought about that question is primarily what defined you as a Christian, at least on an intellectual level; it really was only in the 19th century that that began to change. But the nature of Jesus was already the issue in late 40s, as Paul's struggles with the Palestine Christians over non-Jewish converts attests. It is a mark of how secular even Christianity has become that most people assume Christianity has to do with questions of social policy rather than fear of "losing one's soul" for not accepting Jesus as the messiah when gentle Jesus, meek and mild, returns amid the roar of angels and the fire of destruction.
"As to any slivers of light or any particles of darkness of the past, we forget about them."
—B. Redd McConkie