I have a question wrote:It was very much a testimony meeting, with with practiced General Conference intonation in all their voices (I'm guessing Holbrook and Grow were coached in the art of Heartsell voice tone).
This is what really irritated me. I can't stand the primary voice Holbrook used.
"Religion is about providing human community in the guise of solving problems that don’t exist or failing to solve problems that do and seeking to reconcile these contradictions and conceal the failures in bogus explanations otherwise known as theology." - Kishkumen
I have a question wrote:It was very much a testimony meeting, with with practiced General Conference intonation in all their voices (I'm guessing Holbrook and Grow were coached in the art of Heartsell voice tone).
This is what really irritated me. I can't stand the primary voice Holbrook used.
It's purely an affectation for events like that. It's supposed to be hypnotic, reassuring, comforting and give you the impression the spirit is at work and what you are hearing is special and honest. Bonneville International sell courses in the art of Heartsell to corporations and advertising agencies.
At Bonneville Communications, our ability to touch the hearts and minds of audiences makes us an essential resource for organizations with vital messages.
For more than 30 years, our creative professionals have designed public service and direct response messages for national nonprofit organizations such as the Huntsman Cancer Institute, Boy Scouts of America, National Hospice Foundation, The Church of Jesus Christ of Latter-day Saints and The Salvation Army.
Our unique strength is the ability to touch the hearts and minds of our audiences, evoking first feeling, then thought and, finally, action. We call this uniquely powerful brand of creative "HeartSell"® - strategic emotional advertising that stimulates response.
“When we are confronted with evidence that challenges our deeply held beliefs we are more likely to reframe the evidence than we are to alter our beliefs. We simply invent new reasons, new justifications, new explanations. Sometimes we ignore the evidence altogether.” (Mathew Syed 'Black Box Thinking')